Jason’s Blog:

Got a minute? Check out these great ideas on how to improve yourself and your business. It might be the best time investment you make all day.


The Key to A Great Story is in the Details

Whether you’re speaking to sell, telling a client story, or doing a keynote presentation – the key to making a good story great is in the details. Here’s why. Good stories are a form of virtual reality. They allow your audience to step into the main character and feel what she feels. Anyone who has


Can you relate to this?

Telling a compelling story is a great way to get people’s attention. But turning up the drama is only part of the equation. It doesn’t matter how amazing a story is, if its not relatable to the audience, it won’t have an impact. And without impact, your story is a poor sales tool. There are


Ummm, what’s your point?

Have you ever heard a speaker tell a long, involved story and think to yourself,  “What was the point of this?” Telling stories to connect with your audience can work wonders, but if you don’t have a strong point to make, then you’re likely turning off your audience and leaving money on the table. And remember,


Stories Are More Effective than Logic – The Jaws Effect

Remember the movie JAWS? Well the summer Jaws came out, the number of Americans swimming in the ocean drastically declined. Before Jaws, swimming in the ocean had been seen as fun. It still was. But people refused to go in the water. Even after experts showed people their chance of dying in a shark attack


How to do a networking introduction or elevator pitch

How do you do a one minute elevator pitch? How do you create a great networking introduction that doesn’t bore people to tears? In a recent episode of The Speaking for Profit Podcast,  I answer a listener question about how to introduce yourself at a networking event in a way that’s concise, interesting and memorable. You


Getting Clients with A Signature Talk – Why You Need to Work Backwards

What do mystery novelists and speak-to-sell speakers have in common? They both work backwards. The mystery novelist does this so that the clues in their novel will make sense. Speak to sell speakers do it so that they can attract the best potential clients. Before you start creating your signature talk, you need to know


How to be a great Master of Ceremonies – with Chris Mei

What does it take to be a great M.C.? What should you look for when you hire an emcee? Many novice meeting planners don’t realize how important the emcee is to the success of the event. The Master of Ceremonies is in charge of timing, pacing, and making the audience feel welcome (just to name


How to sell coaching or other abstract services

Why is coaching so difficult to sell to people? Well one of the big problems is that coaching is an abstract concept. Whether it’s life coaching, health coaching, business coaching, or executive coaching, the practice of coaching is difficult to explain and lacks tangible benefits.   In this episode of The Speaking for Profit Podcast,


Avoiding The Wrong Stories (video)

(Video) A Story of a Prison Guard Turned Bidet Salesman   Can telling the wrong stories screw up your sale? Well sometimes. But it’s pretty rare. Check out this video to hear a classic tale about a salesman telling the wrong story at the wrong time.     Let’s talk about the dark side of


The Top Tools of Persuasion (video)

What’s the best way to persuade people to buy something?  How do you effectively and ethically influence other people’s thoughts? Believe it or not, the best persuasion tools were discovered by the ancient Greeks thousands of years ago. Here’s a video explaining these persuasion tools and how to use them in your sales presentations.