Jason’s Blog:

Got a minute? Check out these great ideas on how to improve yourself and your business. It might be the best time investment you make all day.

Create Tension for Better Stories

The lifeblood of any great story is tension.   If you recounted a time where you woke up and everything was lovely, every person got along, and no problems presented themselves, it wouldn’t really be much of a story.   Of course the story doesn’t have to be negative to be effective. For instance,  you

Spice up Your Story with Time Travel

Typically we tend to tell stories in chronological order. “First this happened, then this happened and then this other thing happened.” What great storytellers often do is break that time barrier.   They’ll start with a scene, often the most exciting or emotionally engaging scene they can. Then after they play out that dramatic scene,

The Key to A Great Story is in the Details

Whether you’re speaking to sell, telling a client story, or doing a keynote presentation – the key to making a good story great is in the details. Here’s why. Good stories are a form of virtual reality. They allow your audience to step into the main character and feel what she feels. Anyone who has

Can you relate to this?

Telling a compelling story is a great way to get people’s attention. But turning up the drama is only part of the equation. It doesn’t matter how amazing a story is, if its not relatable to the audience, it won’t have an impact. And without impact, your story is a poor sales tool. There are

Ummm, what’s your point?

Have you ever heard a speaker tell a long, involved story and think to yourself,  “What was the point of this?” Telling stories to connect with your audience can work wonders, but if you don’t have a strong point to make, then you’re likely turning off your audience and leaving money on the table. And remember,

Stories Are More Effective than Logic – The Jaws Effect

Remember the movie JAWS? Well the summer Jaws came out, the number of Americans swimming in the ocean drastically declined. Before Jaws, swimming in the ocean had been seen as fun. It still was. But people refused to go in the water. Even after experts showed people their chance of dying in a shark attack

How to do a networking introduction or elevator pitch

How do you do a one minute elevator pitch? How do you create a great networking introduction that doesn’t bore people to tears? In a recent episode of The Speaking for Profit Podcast,  I answer a listener question about how to introduce yourself at a networking event in a way that’s concise, interesting and memorable. You

Getting Clients with A Signature Talk – Why You Need to Work Backwards

What do mystery novelists and speak-to-sell speakers have in common? They both work backwards. The mystery novelist does this so that the clues in their novel will make sense. Speak to sell speakers do it so that they can attract the best potential clients. Before you start creating your signature talk, you need to know

How to be a great Master of Ceremonies – with Chris Mei

What does it take to be a great M.C.? What should you look for when you hire an emcee? Many novice meeting planners don’t realize how important the emcee is to the success of the event. The Master of Ceremonies is in charge of timing, pacing, and making the audience feel welcome (just to name

How to sell coaching or other abstract services

Why is coaching so difficult to sell to people? Well one of the big problems is that coaching is an abstract concept. Whether it’s life coaching, health coaching, business coaching, or executive coaching, the practice of coaching is difficult to explain and lacks tangible benefits.   In this episode of The Speaking for Profit Podcast,