Jason’s Blog:

Got a minute? Check out these great ideas on how to improve yourself and your business. It might be the best time investment you make all day.


How to Do a Call-to-Action in a Speak-To-Sell Talk

If you’ve ever listened to someone doing a speak-to-sell talk, you know how awkward it can be when the speaker shifts gears and hits you with a hard-sell pitch. This awkwardness is particularly a challenge in Canada, as Canadians tend to react negatively to pressure tactics.  In Canada, speaking to sell requires you to use


My $6K Disappointment With a Fancy U.S. Video Company

Several years ago, at a glitzy sales conference in the U.S., I was one of a number of coaches and solo-preneurs who signed up for a combination coaching and production package designed to create a signature video for my website. There were a number of things I liked about the idea. The first, was that


What is a signature video?

Have you ever been networking and had someone new come up and pitch their services to you? You made a mental note that you might want to work with them and then POOF! they were gone – either for good or eventually re-emerging with a totally different business (selling an MLM product for example)? With so


Create Tension for Better Stories

The lifeblood of any great story is tension.   If you recounted a time where you woke up and everything was lovely, every person got along, and no problems presented themselves, it wouldn’t really be much of a story.   Of course the story doesn’t have to be negative to be effective. For instance,  you


Spice up Your Story with Time Travel

Typically we tend to tell stories in chronological order. “First this happened, then this happened and then this other thing happened.” What great storytellers often do is break that time barrier.   They’ll start with a scene, often the most exciting or emotionally engaging scene they can. Then after they play out that dramatic scene,


The Key to A Great Story is in the Details

Whether you’re speaking to sell, telling a client story, or doing a keynote presentation – the key to making a good story great is in the details. Here’s why. Good stories are a form of virtual reality. They allow your audience to step into the main character and feel what she feels. Anyone who has


Can you relate to this?

Telling a compelling story is a great way to get people’s attention. But turning up the drama is only part of the equation. It doesn’t matter how amazing a story is, if its not relatable to the audience, it won’t have an impact. And without impact, your story is a poor sales tool. There are


Ummm, what’s your point?

Have you ever heard a speaker tell a long, involved story and think to yourself,  “What was the point of this?” Telling stories to connect with your audience can work wonders, but if you don’t have a strong point to make, then you’re likely turning off your audience and leaving money on the table. And remember,


Stories Are More Effective than Logic – The Jaws Effect

Remember the movie JAWS? Well the summer Jaws came out, the number of Americans swimming in the ocean drastically declined. Before Jaws, swimming in the ocean had been seen as fun. It still was. But people refused to go in the water. Even after experts showed people their chance of dying in a shark attack


How to do a networking introduction or elevator pitch

How do you do a one minute elevator pitch? How do you create a great networking introduction that doesn’t bore people to tears? In a recent episode of The Speaking for Profit Podcast,  I answer a listener question about how to introduce yourself at a networking event in a way that’s concise, interesting and memorable. You